27 Feb Consultative Sales Pros Do Not Compete on Price Alone
If Price is your only value, watch out
If you truly feel you have something of value then do not lower its value. Better yet, offer a 100% guarantee. If you are not willing to offer the guarantee then you are scared that you can not deliver the value.
If you are only competing on price then you are saying your value proposition is no more valuable than the competition.
Provide a great customer experience. Customers and clients today want value.