Sales Expert Transforming Growth Minded CEOs and Sales Leaders for

Immediate  Sales Growth

In 2003, Victor returned to South Florida from Georgia to head up the sales for a stagnant publicly traded insurance company. Through his sales culture building philosophy the company went through explosive growth. Within 24 months the company went from 32 million in sales in one state to 110 million in 5 states raising it’s stock price 1200%.


  • In 2008 Victor along with a partner raised $16 million in private investment to start his own insurance company. Victor was instrumental in architecting the company’s state of the art technology systems and sales culture. The company over the last 4 years has generated more than 40 million in sales.


For the last 8 years he has been built his 5th company (A Leading Sales Development Company) which has been a passion all his life, advising, coaching and speaking with companies focused on sales development.


He was lab lecturer for an MB.A. class in sales management and a under grad class on professional selling at Nova Southeastern University’s Huizenga College of Business and Entrepreneurship.


Born in New York raised in New Jersey, Victor now resides in South Florida.

We only work with experienced leaders who realize that a critical eye is a valuable thing, and any shortcomings must be addressed to improve their growth plans.


Our knowledge and experience having difficult conversations with low performing salespeople and firing them, so they feel ok about it. Has saved our clients 100s of thousands of dollars, reducing bad hires.


We focus on creating and executing sales S.O.P.s to provide scalability and consistency for long term growth.


Our sales transformation system has helped our clients to grow an average of 47%, with several serious players growing over 100% and unleash high performance within their teams.


Our process starts with a Free exploration meeting that may lead to an audit and discovery project of all aspects of your sales environment.

Upon completion of the audit discovery process, we create a discussion document that entails: 

  1. Your Challenges 
  2. The implications if these challenges do not get fixed.
  3.  Our Solutions to fix these challenges once and for all.
  4.  We prioritize with you to determine where can make the most immediate impact in generating revenue as fast as possible. 
  5. A Chart providing a 10 to 1 return on investment.
  6. If we determine that we cannot provide a minimum R.O.I. of 10X, we walk away as friends.
  7. If the solutions we provide are not actionable, we return 50% of the Audit and Discovery fee.


Once agreed to begin the initial phase


We then create a management service agreement and a scope of deliverables for the 1st transformation 

If on the 90th day the deliverables do not begin transforming your sales team, we part ways. 


This system is delivered both virtually and on-premise, depending on your urgency and bandwidth. We can execute Monthly or Quarterly each requiring a full-day session, respectively.


We record and transcribe all virtual meetings, how-to videos to create an internal library that documents a repeatable process for faster scalability.


Documented and systematized processes increase the valuation of your company.

We expect from you:

  • Leadership takes ownership and is involved or aligned
  • All Teams are held accountable
  • The company must be prepared to change
  • You must confront the facts
  • Do not expect things to happen overnight. Good things take time


The S.T.S. program energizes, rejuvenates your company, and provides an exciting visible future.


Do you feel you qualify for this program?

He and his Sales Performance Coaches help companies reach their revenue potential. He delivers intelligent and passionate strategic sales execution.

Victor Arocho VALUES

  • Learn and grow – always advancing your mind and advancing yourself and others.
  • You should have and be a mentor.
  • Have fun – Love what you do. Make someone laugh
  • Family – Family comes first. What happens inside the business family stays inside the business family.
  • Chivalry – Having manners, be a gentleman, holding a door, etc.
  • Balance – Do the things you need to get done. Whether it is for the business or making time for the family, wife, kids, me, etc., it’s about results, not time.

Victor Arocho in the Media

Dealer Marketing

Excellence Magazine

Octane Magazine

Success Magazine