25 Feb Can you handle the pain to change sales strategy?
When was the last time you reviewed your sales strategy?
People do not like change, particularly in the business environment. Whether it is systems and processes.
Sales Strategy is the hardest because:
- Everyone thinks they know best.
- Fear of the unknown.
- Fear of learning advancements in technology
- Time with the company creates more resistance.
C-Level Executives do not lay out the expectations of the time frame for change when it comes to sales strategy.
The quicker the sales results the bigger the pain for all. When you are the sales leader charged with executing the new sales strategy, focus on results not what others think.
Great article and a must read. Below is an excerpt from the article.
Whenever you try something new, whenever you try something other people are afraid to try, they’ll talk about you.
And not in a nice way.
The only way to keep other people from criticizing or judging you is to do only what other people do. But that means you’ll be only as successful as they are.
And only as happy as they are.
Instead of worrying about what people say, be glad they’re saying it — because that means you’re on the right track.